Brazilians- Latinos?

This past week I attended the National Association of Independent Schools' annual Student Diversity Leadership Conference in Philly as a facilitator. It was an overall great experience (if anyone if interested and has experience with diversity work, log on to NAIS's website and apply to be a facilitator for next year's conference in Houston!). One part of this experience was having students placed in Affinity Groups based on how they identified. I was co-facilitating the Latina/o Affinity Group. We basically opened up the floor to have students speak about their experiences as Latinos in independent schools. One students from Brazil raised his hand and shared with us his struggle. He told us that he felt like he didn't belong anywhere because he didn't even consider himself a Latino. He explained to the group, that yes, Brazil is in Latin America, but they are very different from other Latin American countries. He felt as if he was constantly grouped into a group that he did not identify with. What he said really stuck with me. Even during our unit on Rio, I did not really stop to think about how Brazilians felt about being categorized as Latinos. But, now that I think about it, having learned what I have from this course, they are very different from other Spanish-speaking Latin American countries. But, unfortunately we do live in a society of labels. So, if not Latinos, then what? What are your thoughts?